EFFIDOM

Pacing-Based Tools for Confident and Fair Food Decisions

Ziai Guo

​​How might we design grocery experiences that strengthen, rather than strain, people’s natural decision-making—supporting them to move, think, and choose with clarity amid the noise, pressure, and over-marketing of today’s food environments?

This inquiry looks at easing cognitive load, sharpening information, and helping everyday shoppers protect their own pace and judgment.

Your Grocery, Your Rhythm reimagines grocery shopping as a more personal, pressure-free experience. Today’s crowded aisles, unclear labels, and social pressure turn simple choices into mental negotiations. EFFIDOM is designed to support, not rush, decision-making—restoring clarity, rhythm, and trust.

Built around four modes—Fast, Pause, Slow, and Support—EFFIDOM adapts to how people actually shop.
It blends mobile scanning, shelf redesign, and calm voice support to meet real-time needs without overwhelming users.

• Fast Mode: Quick Scan App
  A one-hand scan instantly shows how a product fits user goals, offering clear reasons without jargon. A swipe reveals deeper context like trade-offs, pairing ideas, and value insights—respecting both quick and reflective moments.

• Slow Mode: Second-Thought Shelf
  Angled endcaps create small breathing spaces for shoppers to pause and reconsider, without blocking aisles or feeling rushed.

• Support Mode: Voice Intercom
  By entering a code, shoppers hear simple product summaries or connect to live help. The tactile, split-layout keypad is easy to use even when managing a cart.

Branded as EFFIDOM, the system blends discovery, freedom, and efficiency— protect the quality of the decision-making process itself. Because how we shop affects not only our plates, but our rights and well-being.