MoneyBridge
Yujeong Bae
Why is it so hard for people who love each other to talk about money?
This question has followed me for years — quietly, personally. As a designer, I’m drawn to the spaces where emotions are complicated and communication breaks down. I wanted to explore how design might create softness in something as sharp as money — to turn avoidance into conversation, and tension into rhythm.
We talk about love. We talk about goals. But when it comes to money — we hesitate. MoneyBridge began with a simple idea: What if talking about money felt like a game, not a threat?
This work explores how couples can gradually build trust and emotional resilience around financial conversations. Not through instruction, but through play. Not through logic alone, but through small, shared rituals that feel human.
The journey unfolds in three stages:
OX Interview invites curiosity. Real couples answered intimate money prompts in public — their reactions revealed differences and deep moments of shared surprise, awkwardness, and empathy.
Finance Bomb Game creates a playful spark. Couples toss a soft ball back and forth, responding to a random prompt before the timer runs out. It’s lighthearted and low-stakes but also a gentle push into vulnerability: “Let’s talk — even just for 40 seconds.”
FinPong App brings the rhythm home. It helps couples turn emotionally difficult money talk into an easy, repeatable habit. At its core is an AI-powered conversation game. By guiding couples through small, meaningful exchanges, FinPong helps them gradually build trust, better understand each other’s money styles, and set joint financial goals — all while keeping things low-pressure and even fun.
Through public engagement, physical interaction, and digital habit-building, MoneyBridge uses emotional UX and gamified behavior design to reframe the way couples talk about money — turning discomfort into curiosity and avoidance into emotional rhythm.
This project is not about solving money problems. It’s about making space for connection where silence used to live.
Yujeong Bae
Yujeong is a product designer with 4 years of experience turning complexity into clarity. She has designed in fintech, healthcare, civic tech, and creative tech — creates human centered tools that make difficult topics approachable — blending systems thinking, playful interaction, and behavioral insight to help people connect, communicate.
