Polaris
Your North Star in Investing
Jisang Kim
How might we help novice investors improve their financial literacy and make more confident investment decisions? Designer Jisang Kim's work with Polaris originates from deep empathy for those who want to take control of their financial future but face significant challenges. Novice investors often feel overwhelmed by excessive information, struggle to prioritize what truly matters, and encounter steep learning curves due to complex financial terminology. Through thoughtful design, Polaris transforms overwhelming financial data into clear and actionable insights, serving as a north star that guides users through the initial discovery phase of their investment journey and helps them build lasting confidence.
Inspired by the steady guidance of the North Star, Polaris is a multi-platform service designed to help novice investors navigate the often overwhelming world of finance and investment. It is a supportive reference point, helping users build direction, understanding, and confidence as they begin their investment journey.
The mobile experience provides users with personalized daily insights, asset comparisons, and real-time conversations with the community. Focusing on bite-sized content, this platform enables quick understanding as part of a daily routine.
The web platform offers a more detailed view, featuring charts, news connections, and long-term insights. It allows users to explore price fluctuations and instantly understand the news events behind significant market movements. By directly linking price data to relevant headlines and summaries, Polaris removes the need for manual context searching, fostering a clearer understanding of cause and effect in the market.
The Infographic learning cards are a physical, interactive toolkit designed to simplify complex financial terms through visual explanations. These cards empower users to learn at their own pace, moving through three difficulty levels to gradually build financial literacy.
These components create a supportive learning environment where novice investors can confidently discover, track, and engage with the financial world.
Jisang Kim
Jisang is a product designer who blends rapid prototyping and sharp problem-solving with deep user empathy and a strong business mindset. Her forward-thinking approach creates thoughtful, impactful experiences that meet today's needs and anticipate tomorrow's opportunities.
