Steply
Breathe in. Step out.
Hyeona Lee
How might we design tools that support socially anxious individuals in beginning networking at their own pace—through small, emotionally safe steps?
Having experienced the fear and discomfort of social interaction in networking situations, designer Hyeona Lee was driven to reimagine connection not as a test of boldness but as a gentle, guided journey. This project explores how design can support a shift from avoidance to engagement—step by step.
Even a simple “hello” can feel overwhelming when anxiety stands in the way. Steply is a solution designed to help socially anxious individuals approach networking with less fear and greater ease. Instead of pushing people through discomfort, Steply gently guides them through small, emotionally safe steps that build real confidence through experience.
Steply consists of three integrated tools that support users before, during, and within networking situations:
1.) The Steply App guides users through a gamified three-step journey. In Step 1, users explore the roots of anxiety through story-based content. In Step 2, they practice conversations with an AI avatar in safe, guided simulations. And in Step 3, they complete real-world missions that encourage gradual exposure to social interaction.
2.) Scent Strip is a scent-infused paper that helps calm anxiety during networking events by allowing participants to take a moment to breathe in and relax. Each participant carries a different scent, naturally inviting conversations like “What scent did you get?”—providing emotional grounding and a gentle entry point for social connection.
3.) Networking Scavenger Hunt is a low-barrier, playful mission sheet designed to be used during networking events. Prompts like “Greet one person” or “Find a quiet space” provide structure for those who struggle with spontaneous interaction, making participation feel easier and less awkward.
These three tools work in harmony to help users move beyond avoidance, build genuine confidence, and form meaningful connections—at their own pace.
Hyeona Lee
Hyeona Lee is a product designer with a background in graphic design. She values clarity and empathy and aims to improve everyday experiences through thoughtful design.
